James Jorner Lists Four Pitfalls of Social Media Branding

In a recent write-up in Adweek, James Jorner outlines four major mistakes that businesses and high-profile individuals make in using social media as a marketing tool. Online reputation management has become a ubiquitous buzzword, but just getting online and being proactive is no good if you’re doing it wrong.

One of the four pitfalls that Jorner looks at is being overly pushy. According to Jorner, consumers are easily turned off by social media efforts that are sales-focused and manipulative. Instead, the author recommends businesses put the focus on the follower and not on selling. One great way of doing this is encouraging and featuring user-generated content.

Another common mistake that brands make is ignoring complaints. Social media isn’t just another avenue for advertising your product. Rather, it’s also one of the main ways customers interact with businesses today. On one hand, businesses have an opportunity to flip detractors into brand ambassadors that didn’t exist in the past. On the other hand, social media also gives people who feel slighted a megaphone to voice their concerns.

Jorner also points out that many brands do not monitor mentions online. He cites a study which showed that 95% of social media mentions are not on the brand’s accounts. What this means is that customers that choose to forego this essential part of the social media puzzle aren’t getting all of the information they need. While your social media presence is an important part of your brand, what people say about you elsewhere online is equally important to your brand’s success.

The last pitfall that Jorner identifies is an easy one to remedy. Jorner argues that many brands don’t respond to customer messages fast enough. If your customers are waiting too long, this will make it much less likely that they will recommend you to others.

 

Eric Lefkofsky Involvement with Tempus Inc.

Hailing from the state of Michigan, Erick Lefkofsky managed to attend the finest institution in the state, and this greatly transformed him. This combined with an entrepreneurial mind has resulted to a self-made billionaire with a net worth of over $1.7 billion. Eric Lefkofsky was destined to succeed since his days in college where he used to sell carpets to survive. At the same time, Lefkofsky established his venture with borrowed money from his relatives and with the help of a friend. Several years later, he has managed to establish over 10 companies under his name. He has also built most of these companies from the ground. The fact that his family were scholars contributed a lot to his success. For instance, his father was a registered structural engineer while his mother was a school teacher. His older siblings were also learned, people.

 

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As a way of helping people suffering from cancer, Eric Lefkofsky established a company called Tempus. He has been with this company since the year 2015 and still acts as the chief executive officer. Tempus is a company that has dedicated its time and resources to developing an operating system to be used by cancer patients. With this operating system, Tempus has made it possible to ensure that patients receive personalized care from physicians. It’s also the role and responsibility of the company to offer genomic sequencing services and at the same time process therapeutic and molecular data. With these kind of services, physicians are in a position to make data driven and real time decisions concerning the patient. Eric says that the aim of this company was to help patients using patients who came before them.  Check on cancer.northwestern.edu

 

Other than the Tempus Inc., Eric is famous for the Lefkofsky Family Foundation. This is a family foundation that he established in the year 2006 with the help of his wife and signed the Giving Pledge. Since its foundation, the foundation has managed to assist more than 50 organizations through donations. Eric sits on the board of directors of a hospital in Chicago called the Children’s Memorial. Eric Lefkofsky is also a distinguished member of the board of the art institute of Chicago.

More articles here http://investor.groupon.com/management.cfm 

Troy McQuagge: A Global Insurance Expert

Troy McQuagge is the current President and CEO of USHEALTH Group Inc. He is also an entrepreneur and a corporate executive from Panama City, Florida. Troy holds a B.A in Legal Studies, which he attained from the University of Central Florida. He is currently based in Coppell, Florida.

 

Troy joined the company as the President of USHEALTH Advisors and was instrumental in the turnaround and growth of the sales at the distribution agency. He strategically used this agency platform to achieve sustainable growth while ensuring that capital was efficiently allocated and utilized.

 

His success at USHEALTH Advisors prompted the management to promote him to a senior level position at USHEALTH Group Inc.

 

His current tenure, at USHEALTH Group, was characterized by increased growth and profitability for the company in the highly competitive U.S health insurance market. Troy McQuagge previously offered his service at several renowned companies such as Allstate Insurance Company, Health Markets and countless more that prospered under his influence. His former places of employment equipped him with over thirty years of experience in insurance and marketing.

 

He has also been involved with improving the company’s customer service relations which has led to building long-term relationships with their clients. This has increased employee productivity, as well as product sales.

 

In 2016, Troy McQuagge was awarded the One Planet Business and Excellence Award. He received the Gold Award and the coveted CEO of the year title. Upon receiving this award, Troy declared that it essentially belongs to the USHEALTH Group Inc and its employees. He further stated that the award was proof of the company’s growing commitment to providing a solution to the complex issue of affordable healthcare.

 

The company provides customers with innovative health plans as their needs change. This commitment and dedication has given the leverage in the industry and set them apart as one of the industry’s top providers.

The One Planet Awards recognize companies worldwide for their business and professional excellence in the categories of corporate communications, marketing, PR, executives, teams, and new products and services. It is a prestigious program that aims to give recognition to, and honor work excellence globally.

 

Troy McQuagge was honored to receive this invaluable accolade that earned him respect from his peers and the insurance industry.

 

Talk Fusion is Breaking New Ground

If Talk Fusion wanted to, they could puff out their chest and really brag about all they have done as a company in the decade they have been around. No one would blame them. That is not how founder and creator Bob Reina is as a person, though. As the old expression goes, all glory is fleeting, which means success is not always going to be there for people. In the case of Talk Fusion and Bob Reina, many people have a strong belief they are going to be around for a long, long time doing wonderful things. That is because they are always breaking new ground.

Instead of being the last to know about something or lost in the dark, they are the first ones to know about it. Many people might remember in 2007 when smartphones and various other tech products were taking off for the first very time. A lot of people didn’t know if they were a fade, a faze, of if they were here to stay. Bob Reina saw something in it and he created Talk Fusion, which is an all-in-one video communications provider with video newsletters, video emails, video chats, and video conferences. It is for the type of person that is on the go and they are a self-made man or woman. They march to the beat of their own drummer and that is a good thing.

Throughout the past decade, they have stayed on top of things and they have also been incredibly generous. As of this moment, they are offering 30-day free trials to new customers. Along with that, they have enhanced the product and made it better all of the time and that is how they have received awards such as the 2016 Communications Solutions Product of The Year Award from the Technology Marketing Corporation.

In the year 2016, they received two awards from the Technology Marketing Corporation, and they have some tough judges, which is a good thing. It makes any award mean that much more when they have had to pass a lot of vigorous eyes.

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Gain A Lucrative Career By Hosting Wine Tastings

Since 2010 The Traveling Vineyard has redeveloped itself into a business that provides individuals the opportunity to meet new and interesting people while simultaneously hosting wine tastings.

Any individuals who are interested in being their own boss and having the flexibility to work from home to generate a lively career are a perfect candidate for this growing company. The Traveling Vineyard allows anyone who has a passion for wine to earn an income. Although The Traveling Vineyard provides all of the information wine guides need to sell wine, anyone who has the natural skill to pair specific wines and foods together are perfect candidates for becoming a guide.

Potential wine guides are equipped with a professional “leader” within their region to guide them through the beginning stages of learning. Wine guides are given every asset of knowledge to host and sell wine through an online training center, as well as conferences and regional events. While The Traveling Vineyard meets every need for one to start their career as a guide, a wine guide has to be able to create and host parties that draw the interest of wine tasters. Wine guides can host wine tasting with different themes, such as pairing company wines with specific cheeses to make a “wine and cheese” tasting experience.

Not only can a wine guide pair food with wines to sell, but also host special wine tastings to coincide with holidays. For instance, on Valentine’s Day a guide could pair dessert wines like port and red wines to pair with different types of chocolate to make the wine tasting a romantic couples tasting. The Traveling Vineyard provides advertising on social media with direct links to the company’s website to gain potential wine guides. By The Traveling Vineyard advertising on multiple social media sites such as Facebook and Pinterest the company is growing fast and appealing to more and more potential wine guides who want to become an entrepreneur.

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Whitney Wolfe Creator of Bumble

In the crazy, and busy world that we live in many people may find it hard to me that special someone. Thanks to people like Whitney Wolfe who understand this, apps like Bumble are starting to appear. Nearly 40% of singles now use an app or dating website to meet others.

Bumble is an online dating super app with over 1 million people. This app makes making that connection safe, and fun. You get to mutually choose who you talk to. To make it fast and easy both people just swipe to the right. Then the connection is within 24 hours and the fun really begins. You can enjoy your time chatting, and sending photos in a safe and secure manner. It really is great for both your time and safety concerns.

It is true more men use online dating apps than women bu, so when Whitney Wolfe created Bumble she changed up the dating scene terms when she started the woman goes first attitude. When a connection is made it is up to a woman in a heterosexual match to make the first move. If she does not respond in the first hour, or one of the two in a same-sex match-up then the match disappears. No commitment if you change your mind, and with more almost two-thirds of women looking for a long-term commitment rather than a fling putting them in control lets them try to make the right connection.

Whitney Wolfe is founder and CEO of Bumble. She also co-founded Tinder. Both are listed in the top 4 dating apps. Recently, Whitney Wolfe was named one of Forbes 30 under 30 and had been on a similar list from Elle in the past. While attending college at Southern Methodist University for International Studies, Whitney Wolfe came up with her first business idea. She worked with Patrick Aufdenkamp to create a bamboo handbag that benefited areas that had been affected by the BP oil spills that had occurred. She has continued to excel and amaze the business world as a leader in the dating app scene.

Source: http://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe

The Real Estate in Ohio is having the best year since 2005 amidst low supply claims-Tammy Mazzocco

If you have been following real estate trends, then you know that this year has been one of the worst in the history of the country especially because everything seemed to go downhill in most states. Well, Ohio just beat the odds and concluded one of the busiest years since 2005. The sales of homes in the state were up 7.5% as compared to the same period of time in 2015. A report from the society of realtors in North East Ohio stated that their sales rose by up to 8 percent and that this was one of the best years in the real estate history of the state.

A realtor in the Cincinnati area, Pete Kopf, stated on ideamensch.com that the state had experienced record sales and that both the sales and average house prices had gone up in that period of time. In late 2015, the price of a home in Ohio was 4.8percent lower on average than it was last year. The National Association of Realtors stated that the main concern they were facing regarding the Ohio area was the lack of supply for the expanding market. The median price of homes in the rest of the nation was more than $200,000 which was a 4 percent rise from the year before that.

About Tammy Mazzocco

Tammy Mazzocco is one of the most successful real estate agents in Ohio. She started out her career as a secretary with the Edward’s Realty company and went ahead to take the right exams to get certified. She gained the needed experience, which gave her a job as a real estate agent in 1999. She joined the team led by Judy Gang and associates as a real estate agent in the year 2000. Tammy Mazzocco sells real estate in places such as Delaware, Franklin, Licking and remote counties in Central Ohio.

Reference: http://radaris.com/p/Tammy/Mazzocco/

Eric Lefkofsky’s Impact

A well respected entrepreneur and business man, Eric Lefkofsky has been making a name for himself for quite some time. Currently serving as the CEO of Tempus, Eric Lefkofsky has achieved remarkable success by creating a long list of successful businesses. Listed on his resume is work with companies like Uptake, Mediaocean, Echo Global Logistics and InnerWorkings, just to name a few. What really makes Lefkofsky stand out however, is his dedication to giving back to his community in a variety of ways. Hop over to tempus.com for details.

 

Based in chicagotribune.com, Eric Lefkofsky is a native of the state of Michigan. There he grew watching his mother, a school teacher and his father, a structural engineer, work hard to provide a living for him. These values stuck with Lefkofsky. He attended the University of Michigan where he was able to get his degree in the early 90’s. Just a couple of years later he went the the University of Michigan Law School where he would earn a second degree. Lefkofsky’s education would set him up for great success in the coming years.

 

Lefkofsky teamed up with his long time friend Brad Keywell to begin his career as an entrepreneur. The team created the company Brandon Apparel which was an apparel company based out of Wisconsin. The two had great success with Brandon Apparel and eventually would go on to run several other companies together. Over time they built a track record of starting and keeping businesses.

 

After working with Keywell for years Lefkofsky would eventually branch out onto his own. In 2007 he created ThePoint.com, a collective action website. Lefkofsky poured more than one million dollars into the site. The site eventually became known as the company Groupon. Groupon became so successful that Forbes listed them as the fastest growing business in history in 2010. Even major companies like Google wanted a piece of Groupon offering as much as six million dollars to buy them out.

 

Eric Lefkofsky has built quite a career over the years. Outside of his business success Lefkofsky is an avid giver. He gives back to a number of organizations especially those that focus on causes for children. He works on the board of a number of important groups including World Business Chicago and The Museum of Science and Industry. His impact continues to be felt by many across the country.

 

View This Site: http://www.chicagobusiness.com/article/20160929/BLOGS11/160929779/lefkofsky-startup-takes-on-cancer

Jason Hope Says Internet Of Things Is The Next Global Determiner In Many Sectors

Jason Hope is an entrepreneur and futurist who strongly feel that the internet of things is already here. With the current trends, the internet and also devices have greatly influenced several industries. Devices now offer a crucial link between the consumer and the manufacturer.

Technology has brought a level of connectivity that has opened up and is continuing to open up new and thrilling possibilities in sectors such as healthcare, technology, and retail among others. According to Jason, in the near future devices will need to be connected with some of kind of connectivity to remain relevant.

Jason Hope is renowned for his enthusiasm towards the internet of things; he has frequently published articles commentating on the latest technology trends. Internet of things, (IoT) is referred to as the connected technology that enables devices to sync with each other. IoT applies to all gadgets including the ones used on a daily basis such as kitchen appliances, cars, streetlights and all electronic devices. This technology summarizes the ability of gadgets to connect to the same network and share information and data that increase competencies and cuts down waste.

Jason Hope staunchly believes that the Internet of things is the next determiner in the operation of businesses. As a matter of facts, Jason feels that it is the next significant investment that many globally leading corporations will indulge in. As global economy leaders continue to embrace the advances made by the Internet of Things, other companies will have no choice but to keep up with their pace. Hope visualizes the world where almost all conceivable devices have the ability to connect with each other.

According to Jason Hope, there are many advantages of the society embracing the internet of things. Primarily there will be a great reduction in wastage, and our daily lives will become even safer.

How The Lung Institute’s Regenerative Care Treats More That Just The Symptoms Of Chronic Lung Diseases

For people with chronic lung diseases, everyday tasks, such as climbing stairs, are challenging. For some, like Joseph O., a life tethered to an oxygen tank 24 hours a day was not acceptable, therefore, he decided on stem cell therapy at the Lung Institute to treat his pulmonary fibrosis. Joseph’s doctor told him that his disease was terminal, nevertheless, he found the courage to try a different option, and today, it’s been six months since he has needed oxygen. Read his full story on lifestylesafter50.com.

At the Lung Institute, doctors use their patient’s own stem cells to take advantage of the body’s own healing power, therefore, unlike traditional treatments, they are concerned about addressing the progression of lung disease, not just easing the symptoms. Seven out of ten patients report an improved quality of life after being treated for obstructive lung diseases, such as emphysema and interstitial lung diseases, such as pulmonary fibrosis.

With locations in Tampa, Nashville, Scottsdale, Pittsburgh and Dallas, the Lung Institute’s physicians and staff are dedicated to providing the highest quality regenerative medical care to treat the cause of a disease, not just the symptoms. Offering both in-person and phone consultations with a patient care coordinator, the Lung Institute will see if the procedure is right for an individual. Offering cutting-edge, minimally-invasive treatments, the Lung Institute’s procedure is straightforward for those who are good candidates for the procedure. First, blood or bone marrow is taken from the patient, and then the stem cells are harvested and put back into the patient’s bloodstream.

According to online reviews, insurance companies rarely cover the cost of stem cell therapy, however, there have been cases of individuals utilizing crowdfunding websites to raise money for treatment. To read more, go to hawaiinewsnow.com.

Lung Institute Facebook page: https://www.facebook.com/LungInstitute/