The annual release of the list of most influential women in the music industry has recently been completed by Billboard with Roc Nation’s Desiree Perez making it, once again into the list in the multi-sector area. Few business people of any gender have the power Desiree Perez has established at Roc Nation as the chief negotiator and business advisor to label founder Jay-Z; Desiree Perez has taken on a range of responsibilities with the label including the mentoring of new artists, building the recently created sports agency, and the negotiation of new contracts.
As one would expect from one of the most influential business people in the music and entertainment industry, Desiree Perez has become known for the powerful negotiating tactics she has used to expand the Roc Nation business into a range of new areas while always getting the best deals for the business and its artists. A number of recent deals have been completed to extend the success of Roc Nation beyond the $100 million deal signed in 2007 by the label and Live Nation to enhance the presence of both companies in different artistic areas. The renegotiation of the Live Nation deal will allow the investment in new artists, Desiree Perez has always found important and will be enhanced by the growing influence of a music publishing deal with the Universal Music Group Perez negotiated personally.
The growing importance of technology and cell phone networks in the music industry have been highlighted by the work of Desiree Perez in negotiating with Samsung and Sprint to enhance the work of Roc Nation. Sprint has signed a deal to invest in the Roc Nation owned Tidal streaming service and Samsung have backed the world tours of Desiree Perez’s protege, Rihanna.