In August 2017, Market America held an International Convention at the Greensboro Coliseum for its anniversary celebration. The colorful event showcased different updates for the company that encompassed new strategic initiatives, new products, and new technologies. Market America simply defines itself as an internet marketing and brokerage company that is classified as a multi-level marketing company. Having been in the business for several decades, the company came into existence in 1992 when it was founded by Loren Ridinger together with her husband James Howard Ridinger.
Today, JR Ridinger serves as the Chairman and CEO of Market America, and the states of how well people are succeeding rapidly through his company. With the headquarters of Market America in Greensboro, North Carolina, the company has expanded gradually since inception to having over 650 employees according to the data collected in 2010. To date, more branches have been opened in various locations across the globe including Mexico, United Kingdom, Hong Kong, and Taiwan. The most recent is in Malaysia where the company identified a gap that needed to be filled.
Considering the fact that Market America is a product brokerage company, it deals with a wide range of items. Its most common offerings include; personal care products, auto care, jewelry, cosmetics, cleaning supplies, and dietary supplements. Other health-related products include weight management products and water purifiers whose demand rises each day as a result of the awareness of being in good health. Moreover, the company has sold other items such as electronics, coffee, flowers, and apparel. Back in 2008, JR facilitated a partnership with iMirus so as to produce MA Newsstand that specialized in offering print and digital versions of books, catalogs, and magazines.
Apart from making major improvements by increasing the number of products to deal with, Market America invests back into its business to ensure continued growth and development. In December 2010, the company started a comprehensive process of acquiring Shop.com, a website that deals with the comparison of items. Today, numerous enhancements have been implemented on the site to ensure that customers enjoy a flawless and frictionless checkout process whenever they are placing their orders.