It is no secret that lip balm is a huge part of grooming in the current century. Unlike right now, finding the right lip balm for your lips in the last century was hectic. From walking to the chemists to all aisles in the shopping stores, finding a high-quality lip balm was challenging. Well, at least the introduction of EOS lip balm into the beauty industry seven years ago.
Within a few months into the market, EOS lip balm had hit the shelves of Target, Walmart, Walgreens and other beauty shops in the United States. Not even the modelling agencies like Allure could get enough of its taste. From the several attractive colors and flavors like honeydew and grapefruit, most celebrities heavily invested in EOS lip balm, encouraging the youth to buy.
Delightfully flavored and packaged with vitamin E, antioxidants, jojoba oil and shea butter, EOS lip balm is hypoallergenic and tested by the dermatologists. It is free from paraben and petroleum hence the smooth and beautiful lips.
Although the products from EOS are all over beauty magazines, the company directors hardly talk about their strategies. During an interview, the directors mentioned their $250 million profits through their Target sales. According to the Kline research group; this ranks the Fast Company second among lip balm manufacturers beating the pioneers of the lip balm market, Chapstick and Blistex.
According to the Kline Research reports, EOS lip balm is the core competition in the oral care class. With sales of over 1 million per week, it is safe to say that by 2020, the profits should be $2 billion. With its composition of natural organic products, EOS lip balm is in high demand hence more profits. If you are wondering what lip balm to invest in, EOS is the best choice to settle for.