JD.com is Venturing into Fresh Food

The soil in China has suffered much over the years, due to an increased demand being placed on farmers to the large quantity of premium-quality consumer produce. Fertile soil deterioration is not an issue isolated to China, nations across the world are experiencing soil fallout, thanks to over processing, pesticide and soil nutrient pollution. The result is a crop that is no longer viable, while annual crop yields continue to decrease as time progresses. In countries where agriculture is an essential concept of their survival, hydroponic farming is a feasible substitute.

In collaboration with Mitsubishi Chemical, Jingdong has decided to venture into the fresh food production industry.

The newly built Jingdong Hydroponic Plant Factory is an 11,040 square meter building equip with solar and artificial lighting, along with a hydroponic culturing system of environmentally isolated seedlings. The factory is located in the industrial, Tongzhou district of Southeast Beijing. The factory is expected to mass produce these agricultural products. All the fruits, vegetables, and herbs being launched in December 2018, are expected to be a minor feature of a whole series of vegetable, herb, fruit products anticipated to be introduced in the future.

The project is 100% safe and an excellent alternative to conventional agricultural farming methods that have contributed to countrywide land lost and pollution. JD.com says that each batch of seedlings at the JD factory, are given optimal growing conditions, and monitored throughout their growing phase. Because growth hormones, pesticides, and agrochemicals were not used in the growing phase of the plants, Jingdong says that there is no need for the plants to be washed before consumption.

The produce will be available for purchase at JD.com’s online store, as well as the company’s supermarket, 7FRESH. All product orders are fulfilled at the time of purchase. Depending on the delivery location, order type, and product availability, most orders can be delivered the same day thanks to JD.com’s expertise in technology and dedication to customer satisfaction. Jingdong wants customers to know that they take pride in their product, and view each plant produced as an extension of themselves.

The fresh food production sector at Jingdong, will be overseen by Xiaosong Wang, President of JD FMCG and Food Businesses. Click here

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