Nathaniel Ru is one of the 3 co-founders of Sweetgreen, an American restaurant chain that serves high-quality healthy food. Sweetgreen was founded by Nicolas Jammet, Jonathan Neman, and Nathaniel Ru in August 2007, three months after graduating from Georgetown University’s undergraduate business school where they were all classmates.
Their frustration with the scarcity of healthy eating outlets within their Georgetown Campus was what drove them to think of opening their own restaurants in an effort to solve the problem. Another factor that increased their chances of success was the fact all of them came from families of business owners who came in handy especially in the early days.
As of October 2017, Sweetgreen had in excess of 70 restaurant locations across the United States, in California, Illinois, Massachusetts, New York, Maryland, Pennsylvania, Virginia, and the District of Columbia.Ru explains that one of their unique selling propositions is that they made a deliberate effort to feed people better which has really paid off handsomely.
Finding the right people to hold the most important positions in the company was one of the most challenging exercise in the early days of the business as Ru explains. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider and Nathaniel Ru | Crunchbase
This means that while setting up the business, Ru had to do most of the jobs in order for the business to operate optimally until the business was able to sustain itself and or the right person with the required skill set was found for the role.
He tributes the fast growth of Sweetgreen to not only hiring the best talent possibly available but also making sure that everybody in the organization clearly understands the mission of the organization. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Ru advises growing businesses to always think of building something bigger than themselves. In his competent opinion, it enables businesses to weather the turbulent storms that almost all businesses face especially in the startup stages.
He also recommends reading as a prerequisite to fully achieve one’s potential adding that his only regret is not providing adequate time to read more books while he was young.
Ru is one of the most coveted speakers for major business conferences and other similar events around the world where they usually seek his take on growing a strong brand that lasts.
His exceptional ability to prioritize human connections in a generation dominated by digital devices has times without number marveled many. He, however, exudes confidence that he can weather any storm and remain on the path to achieving his mission.