Nicolas Krafft’s Innovation at Work: L’Oreal on the Seine

This past September, L’Oreal had its second annual fashion and beauty show over the Seine River in Paris. The event was open to the public and also attended by some of the most prominent and respectable names in fashion, beauty, and the silver screen. Vice President of Global Business Development Nicolas Krafft has truly outdone himself as this event, complete with a floating catwalk over the river, was truly an eye catcher and was a great opportunity for the company to showcase the season’s best and newest looks.

Iconic women undoubtedly stole the show at this event, as a star-studded lineup was present in Paris. Nicolas Krafft Loreal and his staff were able to bring out big names such as Eva Longoria and Elle Fanning, who made their way across the floating catwalk over the Seine. Additionally Louise Bourgoine and Marie Bochet, a Paralympic ski champion making her runway debut, were seen walking the catwalk. The event was also visited by a famous face from Game of Thrones. Nikolaj Coster-Waldau, known for his role as Jaime Lannister, came out to the event to show support for the brand’s mission of creativity and diversity.

Taking place during the Spring/Summer 2019 Fashion Week, this unique event was a perfect opportunity to showcase the season’s latest fashion trends. L’Oreal makeup and hair artists created an astonishing 70 new hair and makeup looks for the show, which featured models for the event’s 13 fashion brand partners. These models also showcased the latest collections and jewelry from Chopard.

It was also a wonderful chance for Nicolas Krafft and all of L’Oreal Paris to fulfill their determination to bring beauty and fashion to people all around the world. Huge screens were set up for the event, allowing locals and tourists alike to enjoy the show for free. Drones also filmed the event from the air, and it was broadcast to 30 countries around the world, allowing L’Oreal to create a global audience for this one-of-a-kind event.

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